Small Business Marketing Worksheets

Every great brand or mission begins with a compelling story. Whether you're a business owner looking to connect with customers or a nonprofit leader seeking to inspire action, storytelling is your most powerful tool.

To help you harness that power, Local Initiatives Support Corporation (LISC) Twin Cities created two practical, easy-to-use worksheets:

Intro to Storytelling: Craft a clear, authentic narrative that resonates with your audience. This worksheet guides you through the core elements of effective storytelling—helping you define your purpose, identify your audience, and shape a message that sticks.

Measuring & Improving Your Storytelling Impact: Telling your story is just the beginning. This second worksheet helps you track how well your message is landing and where you can refine it. Learn how to gather feedback, measure engagement, and continuously strengthen your communication.