By the numbers: 2024 Lake Street Loyalty Challenge

Last November, we announced the return of our third-annual Lake Street Loyalty Challenge ahead of the holiday shopping season. This popular program rewards people for supporting small businesses on Lake Street by giving them a $15 gift card to a local business along the corridor after they spend at least $15 on Lake Street. Participants are also entered to win a grand prize valued at more than $1,000.

This year, 393 people participated in the challenge, supporting 97 unique businesses in the process. Close to $26,000 was spent locally by participants, and around $6,000 worth of reward gift cards were distributed to local shoppers.

From shoppers to local business owners, thank you to everyone who participated this year!