We partnered with the local Minneapolis based Digital Marketing Advertising agency, FRWD@BAIN to develop this series of training sessions on various marketing topics. 

Support for this series comes from the City of Minneapolis BTAP (Business Technical Assistance Program). 

As a small business owner, there are so many different things to juggle. Our consumers are constantly online and using online marketing, you can reach an enormous audience in a way that is cost-effective and measurable. In this session, you will walk away with the basic digital marketing skills to help market your business.

View the full workshop recording here

Organic Search

Whether it’s for local take-out or a local tailor, people go online to find their options within their neighborhood. Using certain technology and content tactics, you can boost your search results and increase awareness of your business – all without spending a dime.

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Locally Driven Paid Search

What’s one of the most popular ways that people find your business? They google it! Google search provides opportunities for you to connect to new and existing customers that is easy to control and provides fast results on even a small budget.

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In this training, you will learn why it is important to advertise using social media and the different types of social media platforms you can use. We will also teach you how to create an advertising campaign in Facebook and Instagram.

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It’s important to keep your followers and loyal customers engaged throughout your platforms. But how to do that at low cost and time commitment? This session will bring alive how to use content marketing to engage and attract customers to your sites while leveraging low cost options for creative, media, and content.

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In a post-COVID world, many people are switching from buying in store to buying online. But – the landscape and options to moving your business online can be difficult to navigate. Where do you begin? This session hopes to alleviate the mysteries and complications behind online shopping – both how to set up your website for success and how to support online customers.

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Now that you have set-up your marketing campaigns, how do you know that they are working? This session will cover how to set up analytics and measurement across your marketing efforts and how to utilize measurement to improve marketing performance over time.

90% of consumers read online reviews before visiting a business and they can be very crucial for a small business. In addition to prompting consumers to choose your business over others as they do online research, reviews can also boost your organic search ranking on Google.

View the full workshop here