Visit Lake Street - Lake Street Council

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Art Drop & Shop 2023 Toolkit

Below are high-level talking points, sample social media content and email copy for you to use as a starting point in your Art Drop & Shop promotion. Please tailor this template copy to best suit your business’s style and voice.

If you have any questions about promoting this event, please contact Marie Campos, Communications & Marketing Coordinator at socialmedia@visitlakestreet.com


High-level talking points

Below are high-level talking points about the Lake Street Art Drop that you are welcome to use as a starting point for any marketing or communications materials.

About Visit Lake Street & the Lake Street Art Drops

  • Lake Street Council 501(c)(3) engages, serves, and advocates for the Lake Street business community in Minneapolis to ensure the vitality and prosperity of the commercial corridor. Visit Lake Street is an initiative of the Lake Street Council

  • Visit Lake Street launched a new Lake Street Art Drop series that encourages people to explore, discover local artists and support small businesses along Lake Street.

  • The Lake Street Art Drop is a monthly scavenger hunt featuring photo clues on social media (Facebook or Instagram at @visitlakestreet) and local artwork prizes.

  • These art drops began in May 2023. The last one will be the night before the Art Drop & Shop on Thursday, September 7.

About the Art Drop & Shop

  • To participate in the Lake Street Art Drop, follow the Lake Street Council on

  • Artist market featuring 7 local artists with a connection to Lake Street. Most were participants in the Art Drop series.

  • Activities including button-making, live painting demonstration, pour paint demonstration, community painting activity, sewing activity, live apparel painting, Lake Street-themed coloring pages, community art weaving, mobile sign shop, and a table tennis trailer.

  • Live performances by Dan Turpening on the accordion, Puss-In-Boots by In the Heart of the Beast Theater, The Somali Museum Dance Troupe, poetry readings, and Zorongo Flamenco Dance Theatre

  • Food and drinks by Arbeiter Brewing, Peppers & Fries, and Waffle Bar

Graphics & Copy

Graphics

Digital versions are downloadable below. If you would like printed flyers in English and Spanish, contact Marie Campos, Communications & Marketing Coordinator at socialmedia@visitlakestreet.com

Template social media copy

Facebook Template:

As a participating vendor:
Looking for something fun and free to do after the State Fair? Look no further! @VisitLakeStreet is hosting a fun, end-of-summer artist market and block party for people to celebrate the Lake Street community through art, food trucks, drinks, live performances, and fun!

Join me in [INSERT YOUR ART DROP & SHOP ACTIVITY/TABLE INFORMATION HERE.]

[TAG OR SHARE FACEBOOK EVENT PAGE]
https://fb.me/e/1mMAJ7XKj

As a non-participating vendor/supporter:
Looking for something fun and free to do after the State Fair? Look no further! @VisitLakeStreet is hosting a fun, end-of-summer artist market and block party for people to celebrate the Lake Street community through art, food trucks, drinks, live performances, and fun!

[TAG OR SHARE FACEBOOK EVENT PAGE]
https://fb.me/e/1mMAJ7XKj


Twitter/X/Threads Template:

As a participating vendor:
Don’t miss [INSERT YOUR ART DROP & SHOP ACTIVITY/TABLE INFORMATION HERE.] at the @VisitLakeStreet Art Drop & Shop! Join me at this fun, free, community event on September 8th 🎨

#CAMPAIGN/BUSINESS HASHTAG

As a non-participating vendor/supporter:
Don’t miss this free community celebration full of art, food, music, and fun hosted by @VisitLakeStreet on Friday, September 8 in Longfellow.

Participate in free art activities like painting, button making, sewing, and shop from the artists featured in the #LakeStreetArtDrops 🎨

#INSERT DESIRED HASHTAGS


Instagram Template:

As a participating vendor:

🎨Join [INSERT “ME” “US” OR YOUR BUSINESS’ NAME HERE] and @VisitLakeStreet in Downtown Longfellow on Friday, September 8 from 4:00 - 8:00 pm for an evening celebrating the Lake Street community through art, food trucks, drinks, live performances, and fun!

[INSERT YOUR ART DROP & SHOP ACTIVITY/TABLE INFORMATION HERE.]

See you there!

#CAMPAIGN/BUSINESS HASHTAG

As a non-participating vendor/supporter:

🎨Join @VisitLakeStreet in Downtown Longfellow on Friday, September 8 from 4:00 - 8:00 pm for an evening celebrating the Lake Street community through art, food trucks, drinks, live performances, and fun!

Participate in free art activities like painting, button making, sewing, and more! Plus, shop from the artists featured in the Lake Street Art Drops.

#INSERT DESIRED HASHTAGS

Hashtag considerations

  • #VisitLakeStreet

  • #WeLoveLakeStreet

  • #MyLakeStreet

  • #LakeStreetArtDrop

  • #MinneapolisArt

  • #SupportLocalMn

Template marketing email/e-newsletter blurb copy

As a participating vendor:

🎨Join [INSERT “ME” “US” OR YOUR BUSINESS’ NAME HERE] in Downtown Longfellow on Friday, September 8 from 4:00 - 8:00 pm for an evening celebrating the Lake Street community through art, food trucks, drinks, live performances, and fun at the Art Drop & Shop hosted by Visit Lake Street.

[INSERT YOUR ART DROP & SHOP ACTIVITY/TABLE INFORMATION HERE.]

[LINK TO EVENT PAGE]

https://www.visitlakestreet.com/artdropandshop

As a non-participating vendor/supporter:

🎨Join Visit Lake Street in Downtown Longfellow on Friday, September 8 from 4:00 - 8:00 pm for an evening celebrating the Lake Street community through art, food trucks, drinks, live performances, and fun!

Participate in free art activities like painting, button making, sewing, and more! Plus, shop from the artists featured in the Lake Street Art Drops.

[LINK TO EVENT PAGE]

https://www.visitlakestreet.com/artdropandshop